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State of the Airport Brand New Opening
Philadelphia International AirPort
Campaign Launch
May 2025
Senior Art Director - Darren Steuber
Art Director - Peggy Branson
Agency - The Munroe Agency
Role - Graphic Design Intern
- Branding & Identity - Mockup Design - Prototype Design - - Image Sourcing - Adobe Illustrator - Adobe Indesign -
- Type & Color Palette -
- Sourced all Photography for Brand Identity -
Color & Layout Print Test
- Final Badge Studies for Grand Reveal -
Front of Badge
Back of Badge
My impact:
As a team Peggy Branson & I worked in-office on this campaign. We went back and forth with Chief Creative Officer critiquing the badge, layout, type structure, and overall presentation using PHLA's new brand identity & iconography language set by Darren Steuber capturing Philadelphias warmth and culture.
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- Final Images Chosen
- 20 on top of 25 Type
- State of Airport title vertical display Type
ArtBoard 1
Color & Layout Print Test
- Final Presentation Studies for Grand Reveal -
Print: Color & Layout Test
ArtBoard 2
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