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State of the Airport Brand New Opening
Philadelphia International AirPort
Campaign Launch
May 2025
Senior Art Director - Darren Steuber
Art Director - Peggy Branson
Role - Graphic Design
- Branding & Identity - Mockup Design - Prototype Design - - Image Sourcing - Adobe Illustrator - Adobe Indesign -
Agency - The Munroe Agency
Final Presentation for Client:
- Type & Color Palette -
- Sourced all Photography for Brand Identity -
Color & Layout Print Testing
- Rough Badge Studies - In-office Print & Critique before Grand Reveal -
Front of Badge
Back of Badge
ArtBoard 1
ArtBoard Mockups
- Final Presentation Studies for Grand Reveal -
Presentation: Print Color & Layout Test
ArtBoard 2
My Overall Impact:
As a team Peggy Branson and I worked in-office on this campaign. We went back and forth with Chief Creative Officer critiquing the badge, layout, type structure, and overall presentation using PHLA's new brand identity & iconography language set by Darren Steuber capturing Philadelphias warmth and culture.
- Final Images Chosen
- 20 on top of 25 Type
- State of Airport title vertical display Type
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