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Downtown Scoop
1/3
- Adobe Photoshop - Adobe Illustrator - Indesign Presentation - - Package and Label Design to Print & Release -
Agency - The Munroe Agency
Account Supervisor - Celeste Rosato
Senior Art Director - Jill Iacovelli
Art Director - Peggy Branson
Role - Graphic Design
May 2025
Final Product:
Print & Release : Color Testing for Final Package Development
Vector Creation Adobe Illustrator:
Final Indesign Presentation for Team & Client:
My Overall Impact:
With Professional oversight from Senior Art Director Jill Iacovilli and Art Director Peggy Branson, I was presented with a Project Brief assigned by Account Supervisor Celeste Rosato.
My assignment was to leverage the existing design made for Downtown Scoop, and create 3 new distinct labels while maintaining a consistency identity. For their -
Mango Fruit Bar
Blueberry Fruit Bar
Vanilla Ice Cream Bar
Must Haves:
- 6pt font
- Indesign accurate ingredients within Label once provided
- Nutritional & Ingredient Information Labels/Assets/Nutritionals
- "Tear here" Callout not needed
Project Goals Completed:
- Final Illustrated Vectors Chosen
- Spot Color CMYK to Final Print correction
- Overall final display in composition for a final packaged product
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